Introduction
ABOUT CANEX
The Creatives and Cultural Industries (CCIs) as drivers of both economic growth and cultural engagement primarily generate income through the trade and commercialisation of intellectual property rights whilst creating new jobs in higher occupational skills, particularly for small and medium-sized enterprises.
With advancements in technology, especially the digital and streaming revolutions, creative and knowledge-based industries have become leaders in disruption and innovation, emerging amongst the most dynamic sectors in the global economy. In addition to its economic benefits, cultural and creative industries generate non-monetary value that can contribute significantly to achieving people centered, inclusive, and sustainable development.
However, despite being among the most rapidly growing sectors, CCIs and their linkages to the rest of the economy have largely been overlooked in Africa resulting in the dominance of informal players and emergence of unstructured markets. Some of the constraints to the growth and development of Africa’s CCI’s include limited capital, due largely to perceived risks associated with the sectors; knowledge gaps especially in specialised areas e.g. film production, incomplete value chains; limited linkages into high value demand hubs; and unfavourable regulatory environment.
Afreximbank, having recognized the relevance and opportunities provided by the creative economy as a key driver for development and job creation, established the Creative Africa Nexus programme (CANEX) to support the development of Africa’s Creative and Cultural Industries and address some of the challenges faced by this economy, through the provision of access to finance, capacity building, trade, investment and export promotion, access to new market opportunities, digital solutions, and policy advocacy to fast-track the scaling of Africa’s creative sectors within the global economy.
CANEX Objectives
The key strategic objectives under the CANEX Programme include:
Increasing Africa’s share of global cultural trade flows through trade and investment promotion activities
Deploying specialised financial products to support the CCI ecosystem
Facilitating technical capacity programs that enable export grade production
Facilitating market access to high value demand hubs (through partnerships)
Advocating for harmonised regulatory reform especially in relation to IP rights and standards.
Instruments of intervention
The key strategic objectives under the CANEX Programme include:
Through credit (direct/indirect), venture funding, equity, guarantees, project and asset-based finance, Afreximbank has also deployed specialised products for financing some CCI sectors.
The Film Financing Development Facility is a debt financing solution aimed at supporting the development and production of films produced by African entities, African-owned entities in the diaspora or Joint Venture Partnerships with Africans in support of the production of African content. It not only targets film productions but attempts to address financing gaps in the entire value chain, from construction of cinemas and studios, purchasing of film equipment or the scaling up of existing African film distribution channels.
The Music Development Facility is a debt financing solution aimed at supporting the production and distribution of music produced by African recording artists/recording labels. The underlying objective is to back production by recording artists and ‘record labels’ with a history of strong sales.
To achieve the above the Bank has committed a $1 billion facility for Creative and Cultural Industries.
Through various digital and physical activities CANEX continues to ensure the expansion of skills training, business development support and professional growth through partnerships with expert intermediaries to enable creative enterprises to grow and operate in a wider context. These activities, such as the CANEX Music Factory, CANEX Script to screen and the CANEX Book Factory encompass masterclasses and support to incubators/accelerators, amongst other interventions.
Afreximbank has identified key gaps with creative production value chains and has created interventions that focus on bridging these gaps, with a focus on access to markets. The aim of these linkages, partnerships, and interventions is to facilitate access to international markets; to promote trade and export opportunities; to increase manufacturing and production capacity, and competitiveness for export markets.
Since October 2021, 80 Luxury African brands have benefited from our access to market initiative, dubbed CANEX Presents Africa, where African Designers have an opportunity to showcase their products at Portugal Fashion week and at Paris Fashion Week, Tranoï Tradeshow, providing them an opportunity to engage with global audiences, retail buyers, wholesalers, and global media, for business development and the promotion of African products.
Through various events and innovative projects, Afreximbank works to engage in trade and export development initiatives that bring together governments, bi/multi-lateral organisations and the private sector to work collectively to create an enabling environment for the African CCI. Africa’s creative economies, including fashion, music, film, gastronomy, sports, literature, and visual art, amongst others, are showcased through the biennial CANEX WKND and CANEX at IATF (Intra-African Trade Fair), comprising Creative Africa Summit, a dedicated Creatives Exhibition, and Live Theatre Programme among other activities for the growth of Africa’s CCI.
With its governmental and NGO partners, Afreximbank undertakes high level political advocacy that facilitates policy formulation, creating an enabling regulatory and operating environment for creatives in Africa and the diaspora.
CANEX WKND 2024
Building on the success of previous events, most recently CANEX at IATF2023 that was held in Cairo between 9-15 November 2023, CANEX WKND will take place from 17-19 October 2024 in Algiers, Algeria.
CANEX at IATF 2023 saw delegates from across the continent representing a diversity of creative sectors, taking part at this event that hosted over 21 live performances, had 115 speakers who are industry leaders and experts, 13 masterclass sessions, and included an awe-inspiring fashion show, high energy music concert and exciting gastronomical showcases alongside a vibrant market and exhibition.
CANEX WKND will further develop conversations and provide even more business to business and business to government opportunities through a 3-day gathering that will once again hold under the theme “One People, United in Culture, Creating for the World.”
The event provides a unique platform for facilitating business, investment, collaboration, partnerships, and inspiration amongst creatives across the value chain. The objectives of CANEX WKND, include gathering continental and global players to showcase and exhibit their goods and services, and to explore business and investment opportunities within the rapidly expanding creative economy.
Key highlights will include:
Exhibition & Market
An exciting space to exhibit fashion, visual arts, crafts, gastronomy and other creative products in a dynamic market.
ROUND TABLES & MASTERCLASSES
A range of high- level masterclasses aimed at fine tuning expertise across
CONVERSATIONS
Engaging and in-depth panel discussions with outcomes driven topics with a focus on high-level
LIVE PERFORMANCES
A range of live performances from some of Africa and the diaspora’s top musicians and performers will
GASTRONOMY SHOWCASES
Celebrity chefs from Africa and the Diaspora will showcase their culinary skills and expertise at the event
ART EXHIBITION
Once again CANEX WKND will host a showcase of visual arts curated especially for the event.
CANEX MUSIC FACTORY
Once again, the legendary Oskido will be on site with the CANEX Music Factory live recording studio
CANEX SHORTS
This short film competition will once again take place at CANEX WKND with the screening of the winning
CANEX BOOK FACTORY & AFRICAN AWARD FOR PUBLISHING
In Partnership with Narrative Landscape Press and The James and Grace Adichie Foundation
NETWORKING / B2B & B2G OPPORTUNITIES
A host of networking and dealmaking opportunities and events
- FASHION
- MUSIC
- FILM
- VISUAL ARTS
- LITERATURE
- SPORTS
- Visual Arts & Crafts
- Gastronomy ARTS